Affiliate Partnership

Join our affiliate programme and partner with Virtual City to monetise your audience. We work with publishers, streamers, affiliates and marketing partners across the UK to drive high-quality traffic and build sustainable revenue streams. Our approach is straightforward and partnership-led, with clear terms and practical support to help you grow.

About the programme

Our affiliate programme is designed to reward partners for referring engaged players. We focus on long-term value rather than quick wins, so our model encourages responsible promotion and sustainable customer acquisition. Partners benefit from predictable commercial terms and a straightforward sign-up process.

Benefits for partners

We offer a professional partnership experience with timely payments, transparent reporting and access to a UK-focused market. Partners can expect dedicated account support, regular creative updates and promotional assets tailored for different channels, including sites, streams and social campaigns. We aim to make campaign setup and optimisation as simple as possible.

Commission structure

Our commission terms are flexible and designed to suit a range of partner models. We provide tiered and performance-based arrangements that reward ongoing activity and quality traffic. Exact percentages and tiers are agreed during onboarding to suit your audience and traffic mix, and can be reviewed periodically as the partnership develops.

Tracking and reporting transparency

We use robust tracking to ensure accurate attribution and timely reporting. Partners have access to a secure dashboard where they can monitor clicks, registrations and revenue in near real time. We reconcile data regularly and provide clear statements so you always know how campaigns are performing and when payments are due.

Marketing tools and support

To make promotion straightforward we supply a range of ready-made materials, including banner sets, landing pages and pre-approved messaging tailored for UK audiences. Creatives are refreshed regularly to reflect seasonal activity and product changes.

Dedicated partner support

Every partner is assigned a contact who can help with campaign ideas, technical integration and optimisation tips. We also run occasional partner webinars and provide best-practice guides to help you maximise performance while remaining compliant with UK advertising standards.

Long-term cooperation

We value steady, transparent partnerships and prioritise mutual growth. During the first months we focus on measurement and optimisation, then scale activity where performance is consistent. Renewal discussions and bespoke deals are available for established partners who deliver sustained results.

If you are interested in joining our partner network, register via the affiliate sign-up page or get in touch with our partnership team for a chat about opportunities and requirements.